FINDING THE BALANCE
Content to Code Ratio
Over the many years of performing SEO and SEO Web Design for our clients, we have derived many formulas for success. One of these formulas is the Content to Code Ratio (CCR). The CCR is the amount of content on a web page in comparison to the amount of code on the page necessary to create the page itself.
More often than not, if JavaScript or Cascading Style Sheets (CSS) are involved in the creation of the web page, the code inserted at the top or bottom of the page can be quite lengthy and could lead to the search engine spider having to read more code than necessary. The consequence of the spider reading the code is that there is potential for the actual content to be diminished in terms of its value in the eyes of search engine rankings; as the content itself is what’s there to be indexed and read by visitors to the website, we eliminate unnecessary programming, thus reducing the CCR.
